Social Media Specialist

Job responsibilities: 

  • Monitor the company’s social media accounts and offer constructive interaction with users

  • Generate, edit, publish and share engaging content based on social media content calendar (e.g. original text, photos, videos, and news)

  • Create a regular monthly social media calendar

  • Monitor SEO and web traffic metrics

  • Develop monthly reports on emerging social media trends, community management, and ad performance that will be submitted to the management and executive teams

  • Collaborate with other teams, like marketing, sourcing and special teams to ensure brand consistency

  • Communicate with followers, respond to queries in a timely manner and monitor customer reviews

  • Oversee social media accounts’ design (e.g. Facebook timeline cover, profile pictures, and blog layout)

  • Suggest and implement new features to develop brand/company awareness, like promotions and competitions

  • Perform research on current benchmark trends and audience preferences

  • Work closely with PR/Branding/Marketing teams on the design and implementation of social media strategy to align with business goals

  • Stay up-to-date with current technologies and trends in social media, design tools and applications

  • Performs other tasks or duties as may be assigned by the company

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